5 Reasons To Buy From A Purpose-Driven Brand
We wanted to create something that does good AND looks good, too. Here’s 5 reasons why you should make your next purchase one with meaning…
1. Your money makes a difference.
Unlike with fast fashion brands, when you purchase something from a brand with meaning, your money isn’t just going into the pockets of big businesses. It’s helping to make a difference in the world - with us, that’s through our 15% pre-tax donation to The Proud Trust and the LGBT Foundation.
2. Help take pride back from the corporations.
We're not like the big disingenuous corporations which only celebrate pride one month of the year whose sole focus is to make money. We're focused on making high-quality products for all sexual and gender identities whilst giving back to the community.
Being LGBTQ+ owned and run we understand the importance of pride and will never compromise our morals for money.
Our mission is simple: “We genuinely want to help do good whilst making the LGBTQ+ community look good and more importantly, feel good too.”
3. You’re supporting a small business.
Small businesses put love into everything they make and we're no exception! By shopping small, you’re making a difference to real people who genuinely want to do good and put morals before profits!
4. We care about the environment.
Fast fashion is destroying our planet. The fashion industry is responsible for 10% of global carbon emissions. We want to combat this and be as sustainable as possible! Please read our Climate Pledge to see how were putting the Planet Before Profits.
We’re not perfect but we aim to be! We’re a small company with still more we want to do and we promise, the more we grow, the more sustainable we will make our collection.
5. Be Proud Today. Be Proud Everyday.
Our designs are focused on being unique and subtle. This is because we want our clothing to increase pride visibility with designs we hope people want to wear everyday. Designs which also allow people to incorporate their flag's colours into their wardrobe!
Today Pride is more important than ever. Homophobia, transphobia and inequality still very much exist today. Often reading the headlines, with homophobic attacks and a rise in discriminatory legislation across the world it feels like we’re going backwards in human rights.
Pride is not just a celebration of love and identity, it promotes self-confidence and self acceptance. It normalises our sexual and gender identities and instills the confidence in others to be proud of who they are.
It doesn’t just bring comfort and safety, it helps build a movement to literally march straight against the hate!
Visibility is crucial to fighting shame and social stigma and stands up against the face of threats and violence. The more pride there is, the more loving, interesting and accepting this world will be.