We wanted to create something that does good AND looks good, too.

That's why 15% of our pre-tax profits are evenly distributed and donated to The Proud Trust & LGBT Foundation.

Click here to find our more information about how we give back and the great work that these non-profit charities do for our community.

We're not like big corporations which only celebrate pride one month of the year. We're focused on making high-quality products for all identities to celebrate pride every day!

We want to take back pride from the corporations and keep pride merch LGBTQ+ owned. That way we can ensure we operate with honesty, sincerity and actually give back to the community!

Fast Fashion Is Destroying Our Planet. We can't allow this to carry on.

There's many ways in which we try to make our collection as sustainable as we can. Each product listing will have a Sustainability section highlighting how we put the planet before profits.

Across our whole collection, we have a Zero-Waste manufacturing policy, use Post-Consumer-Recycled packaging and source materials from ethical suppliers.

No sweatshops or child labour ever! Only humane and fair work practices across the whole supply chain. On each of our product listings we give information about where we source all our materials.

All our products are free from animal products. We also use Oeko-Tex™ certified inks and embroidery threads which are 100% vegan.